About Us


find out the why, how and who of Coach Logic


We’re on a mission to Develop Smarter Players with our online platform that gives coaches and players the power of insight and easy communication for their sports team.

Our Story

Coach Logic was co-founded in 2012 by Andy Muir and Mark Cairns who met playing rugby and were working in education. It really was a case of designed by sports coaches for sports coaches.

We believed reviewing and reflecting was key to improved performance. We wanted any team with ambition to have access to this.

Creating a learning environment, no matter what level you play at, is essential and will kick-start a cycle of development within your team.

Coach Logic is now used by clubs, schools, academies and universities – professional, semi-pro and amateur levels. Our users are a clever bunch (15,000 players and coaches etc) who we’re lucky to work with.

We’re based in Edinburgh, Scotland and quickly outgrowing our office situated right under Edinburgh Castle.

Our mission is to have the greatest online platform for developing smarter players from all walks of life, in every sport, across all positions.

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Meet the Team