About Coach Logic

Find out the why, how and who of Coach Logic.
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Two coaches on a mission

Coach Logic was co-founded in 2012 by Andy Muir and Mark Cairns who met playing rugby and were working in education. It really was a case of designed by sports coaches for sports coaches.

We’re on a mission to Develop Smarter Players with our online platform that gives coaches and players the power of insight and easy communication for their sports team.

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Where it all began

We believe that reviewing and reflecting on past performance is key to improved future performance. We want any team with ambition to have access to enhanced performance through video analysis.

Creating a learning environment, no matter what level you play at, is essential and will kick-start a cycle of development within your team.Coach Logic is now used by clubs, schools, academies and universities – professional, semi-pro and amateur levels. Our users are a clever bunch (15,000 players and coaches etc) who we’re lucky to work with.


We’re based in Edinburgh, Scotland and our mailing address is in the heart of Edinburgh.

Email: info@coach-logic.com
Address: 14 South Trinity Road, Edinburgh, EH5 3NR

In the News

Unlocking the power of Performance Analysis.

Scottish rugby meets Moneyball with analysis software.

Shaping the Future of Coaching.

The BCSPL utilizies Coach Logic for player and coach development.

The European Hockey Federation (EHF) and Coach Logic announce technology partnership.

FIH confirms exclusive partnership with Coach Logic.

Edinburgh’s Coach Logic Targets Fresh Investment Amid Expansion Plans.

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