The truth about sports drinks - Sports Marketing v Sports Science

Written by:
Mark Cairns

Pre Season Training:

As I wake up extra early and flood my body with a combination of water and salts to get myself prepared for today's 'horrendous' session, I thought this article by the British Medical Journal may be of interest.

"Disease mongering is a well documented phenomenon in healthcare....“Here’s a disease that you will get if you run. Here’s a product that is going to save your life. That’s exactly what they did. They said dehydration is a dreaded disease of exercise.”

What is your hydration strategy? Have you as a coach or player ever blamed poor hydration for a loss or poor performance?.... I have!

Follow the link to get to the article on the BMJ website

As always let me know your thoughts.

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