Discover tips, best practices and the latest observations from Coach Logic.
The third and final part of this series gets practical. The market for AI coaching analysis tools is moving fast and most look credible from the outside. Before any governing body or performance programme commits, here are four questions that cut through the shine — covering transparency, error accountability, what the tool can and can't measure, and who controls the conversation after the report lands.
Read more Accurate data can still fail coaches — and we've seen it happen before. When video analysis first arrived in sport, precise event data was reduced to verdicts. Players were dropped based on numbers stripped of context. The same mistake is now possible in coach development. The issue isn't whether AI can measure coaching behaviour. It's what happens with that data after the report is generated.
Read more AI coaching analysis tools are easier to build than ever — and that's the problem. A polished dashboard and a confident-sounding report are not evidence of accuracy. Before any governing body or performance programme adopts one of these tools, they need to understand the chain of uncertainty underneath the output, and know whether they can actually verify what it's telling them.
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Building Coach Logic over 14 years without much funding or a big team turned out to look a lot like the constraints-led approach in coaching — not by design, but because there was no other option. A bit of lean startup, a bit of sports science, and probably a bit of post truth thrown in.
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SAM was built to be flexible and non-judgmental by design — and coach developers are proving why that matters. Across different sports, environments, and coaching challenges, the same tool is being used in ways we never anticipated. The creativity doesn't come from SAM. It comes from the people using it.
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Most coaching conversations about a session are vague because neither coach has much to work with. Basketball Australia, the FAI, and England Rugby are already changing that — embedding practice-based data into their coach development programmes to make those conversations worth having.
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SAM is shifting coaching conversations away from what drills to run and how sessions went, toward how coaches actually deliver. When coaches start seeing their own communication patterns clearly, they begin building delivery into their session intentions — not as an afterthought, but as the point. The ripple effect of that shift has barely started, but the potential is transformational.
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We've been hearing over and over how important timeliness of feedback is to encourage behaviour change and development. It is just as relevant to Coach Development as it is to Player Development. Do you think your coaching would be improved if the feedback loop was shortened? 👇
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🧐 A coach developer said “zero questions”; the session data showed plenty. 🤝 Both were right, just looking at different things. Mind the Gap explores the space between memory, observation and data, and why “lots of questions” isn’t the same as questions that move thinking on.
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⚖️ It's difficult to be open when you're feeling judged. No matter how good the intentions, or well thought out the question, it can be hard to shake this when a coach developer or mentor offers feedback or asks a question about your approach or an interaction. But when the development conversation is lead by the coach, with evidence and not just memory, there's real power in that and we're working to have this happen more often. 👇
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⏱️ How much development could you gain from a 10 second clip of your coaching? If it's in a timely manner, some prompts to help reflection, and easily shared with someone, I'd say a fair whack. Would love to hear what you think.
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Sport obsesses over marginal gains for athletes; Analysis, GPS, Pillows! While largely ignoring the most transformative factor of all: coaching. SAM has changed how I see my own practice, and if that impact scales across coaches at every level, the effect on athletes could be enormous.
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Even the best-laid sessions don’t always go to plan. This week I coached without SAM for the first time in a while, and it made me realise how much I now rely on reflection afterwards. Without the ability to review, I probably missed positives, carried some frustration into my interactions, and lost an opportunity to connect better with the players.
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📊 We continue to go beyond the numbers hearing about the experiences of coaches using SAM to reflect on their coaching practice. 🗣️ Coaches are telling us they're quickly becoming more aware of their language, providing the opportunity to choose their words more intentionally. 🤔 Have you ever thought about how your language might change over the duration of a session and the impact that has?
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😂 We all love a good laugh at training, but is your humour building trust or breaking it? 👀 I dug into my own sessions (with help from SAM) and some fascinating research to find out where humour helps… and where it hinders.
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👂 We keep hearing about the impact SAM is having on coaches developing their pracitce. ▶️ Overwhelmingly, the ability to quickly revisit a handful of key moments in a session is making a big impact. 🤝 The data adds weight over time, but the interactions that make a difference in the here and now bring powerful reflections, iterative development and the opportunity to develop noticing skills. What opportunities are presented if your session was available so soon after you finished coaching? 👇
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How One Flagged Moment Changed a Coach - Player Relationship: I really enjoying seeing the impact SAM is already having on coaches. This story was pretty profound, and helping coaches develop their practice where it matters, is very cool. If you’re curious about how the use of technology to help you grow as a coach, give this a read 👇
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🎥 I strapped a phone to my chest and let AI analyse my coaching… I recorded using a £15 phone chest mount, it took 5 minutes to upload, and gave me really useful feedback within minutes 😮. As someone coaching alongside a full-time job, I now see the massive potential for everyday coaches to get regular, objective feedback without needing to be on a course or have someone watching live. If you’re curious about how the use of technology to help you grow as a coach, give this a read 👇
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No Summary
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Video analysis has become a cornerstone of modern sports coaching. It allows teams to relive the critical moments of a game, identify areas for improvement, and develop strategies for future success.
Read more In modern sports coaching, success is more than physical and tactical ability. Mental preparedness has become a critical component of performance.
Read more In the fast-paced world of modern sports, the most successful teams aren’t just those with the most talented players or the smartest tactics. They're the ones that work together as a cohesive unit.
Read more In today’s competitive sports landscape, keeping players fully engaged in their development is crucial for team success.
Read more In previous blogs, we’ve covered the best practices for filming sports games. Now, let’s explore how to integrate this video content into your training sessions using video analysis to enhance athlete performance and team strategy. When used effectively, video analysis can turn training insights into actionable improvement
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We all know the struggle: you’re trying to film your team’s game or training session, but from ground level, it’s tough to capture the full picture. Whether you’re analysing tactics or reviewing player performance, getting the right angle is key to elevating your coaching. But filming from the ground just doesn’t cut it.
Read more Whether you're coaching grassroots teams or professional athletes, video analysis can transform the way you train and review games. With today’s technology, capturing high-quality footage has never been more accessible. From choosing the perfect camcorder to securing the best vantage point in even the most challenging settings, we’ve got you covered with everything you need to know.
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Just as every interaction on-field doesn’t involve the whole squad, neither should our approach to video analysis. Instead, it should be flexible to how you want to coach, give individuals a personal experience and not put all the burden on any single individual.
Read more Including players in the full analysis process leads to better informed coaches, smarter players and improved on-field behaviours
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Match Centres are a great way to increase the competition of a league, they support innovative coaching and improve the player experience. In this post Mark explains how he utilises the Coach Logic Match Centre that the Scottish Rugby Union have in place for the Premiership competition in Scotland.
Read more Allow players to find moments that matter them, collaborate with their teammates, and have 1 to 1's with coaches.
Read more When introducing video analysis to Youth Sport it's vital to consider the stage of their sporting journey. They are not elite players, so just as you would with physical development the use of video needs to be carefully considered.
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I reflect on my first gig as World Rugby Educator on the Level 3 Coach Award. I was lucky to work with 3 top Coaches on their journey and It gave me and opportunity to use Coach Logic to support Coach Development.
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As many sports seasons draw to an end I take a look at how you can use video to support your end of season awards and make them more memorable.
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Bring the feedback process to life on Coach Logic with our easy to use drawing tools for an even more engaging video analysis experience.
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If you're looking for ways to boost player engagement using video, then Coach Logic is the answer.
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80% of all video viewed on Coach Logic is by players.
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Coach Logic has proven very helpful in staying connected with the team and discussing tactical plays between training sessions and matches.
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"Small bits of information on the opposition can win a game, especially if the whole squad has the same mindset."
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When it comes to video analysis, it's time to throw away the memories of negative feedback, burdened by clunky systems, with hours of preparation, and start to think of it as one of the best tools at your disposal for player engagement.
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We've made it even easier to share your match footage. Find out how in 3 easy steps...
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There was a story recently told to us about a family, with teenage boys, travelling together by car.I’m sure you can picture the scene…adults in the front, kids in the back, and there may be a device or two kicking about.
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Player First video analysis · Saved yourself 4 hours (and some heartache) ✔ · Match analysed in under 10 minutes ✔ · Player lead individual and team development ✔
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What is player first analysis and is creating 1 or clips per week too much to ask of a squad?
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