Blog

It’s Not You, It’s (Probably) Me

August 25, 2025

Even the best-laid sessions don’t always go to plan. This week I coached without SAM for the first time in a while, and it made me realise how much I now rely on reflection afterwards. Without the ability to review, I probably missed positives, carried some frustration into my interactions, and lost an opportunity to connect better with the players.

Beyond the Numbers: Creating Awareness of Language

August 20, 2025

📊 We continue to go beyond the numbers hearing about the experiences of coaches using SAM to reflect on their coaching practice. 🗣️ Coaches are telling us they're quickly becoming more aware of their language, providing the opportunity to choose their words more intentionally. 🤔 Have you ever thought about how your language might change over the duration of a session and the impact that has?

Is Your Humour Helping or Hindering?

August 11, 2025

😂 We all love a good laugh at training, but is your humour building trust or breaking it? 👀 I dug into my own sessions (with help from SAM) and some fascinating research to find out where humour helps… and where it hinders.

From Counting to Noticing

July 28, 2025

👂 We keep hearing about the impact SAM is having on coaches developing their pracitce. ▶️ Overwhelmingly, the ability to quickly revisit a handful of key moments in a session is making a big impact. 🤝 The data adds weight over time, but the interactions that make a difference in the here and now bring powerful reflections, iterative development and the opportunity to develop noticing skills. What opportunities are presented if your session was available so soon after you finished coaching? 👇

From ‘Banter’ to Better Coaching: How One Flagged Moment Changed a Coach - Player Relationship

July 7, 2025

I really enjoying seeing the impact SAM is already having on coaches. This story was pretty profound, and helping coaches develop their practice where it matters, is very cool. If you’re curious about how the use of technology to help you grow as a coach, give this a read 👇

What I Learned from Letting AI Observe My Coaching

June 26, 2025

🎥 I strapped a phone to my chest and let AI analyse my coaching… I recorded using a £15 phone chest mount, it took 5 minutes to upload, and gave me really useful feedback within minutes 😮. As someone coaching alongside a full-time job, I now see the massive potential for everyday coaches to get regular, objective feedback without needing to be on a course or have someone watching live. If you’re curious about how the use of technology to help you grow as a coach, give this a read 👇

The Psychology of Video Analysis: Building Stronger, Smarter Athletes

November 29, 2024

In modern sports coaching, success is more than physical and tactical ability. Mental preparedness has become a critical component of performance.

The Ultimate Guide to Building a Collaborative Coaching Culture with Video Analysis

November 15, 2024

In the fast-paced world of modern sports, the most successful teams aren’t just those with the most talented players or the smartest tactics. They're the ones that work together as a cohesive unit.

Top Strategies to Increase Player Engagement Using Video Analysis

November 4, 2024

In today’s competitive sports landscape, keeping players fully engaged in their development is crucial for team success.

How to Integrate Video Analysis into Your Training Sessions: Building on Filming Techniques

October 24, 2024

In previous blogs, we’ve covered the best practices for filming sports games. Now, let’s explore how to integrate this video content into your training sessions using video analysis to enhance athlete performance and team strategy. When used effectively, video analysis can turn training insights into actionable improvement

How to Film from a Height: The Ultimate Guide for Grassroots Sports Coaches

October 8, 2024

We all know the struggle: you’re trying to film your team’s game or training session, but from ground level, it’s tough to capture the full picture. Whether you’re analysing tactics or reviewing player performance, getting the right angle is key to elevating your coaching. But filming from the ground just doesn’t cut it.

Tips for Sports Filming & Video Analysis

September 30, 2024

Whether you're coaching grassroots teams or professional athletes, video analysis can transform the way you train and review games. With today’s technology, capturing high-quality footage has never been more accessible. From choosing the perfect camcorder to securing the best vantage point in even the most challenging settings, we’ve got you covered with everything you need to know.

Can you coach off-field in the way you would on-field?

July 3, 2024

Just as every interaction on-field doesn’t involve the whole squad, neither should our approach to video analysis. Instead, it should be flexible to how you want to coach, give individuals a personal experience and not put all the burden on any single individual.

Choosing the right video analysis software for Youth Sport. Part 3 - Learn

June 19, 2024

Including players in the full analysis process leads to better informed coaches, smarter players and improved on-field behaviours

Match Centres to Power 'The Game'

June 13, 2024

Match Centres are a great way to increase the competition of a league, they support innovative coaching and improve the player experience. In this post Mark explains how he utilises the Coach Logic Match Centre that the Scottish Rugby Union have in place for the Premiership competition in Scotland.

Choosing the right video analysis software for Youth Sport. Part 2

June 7, 2024

Allow players to find moments that matter them, collaborate with their teammates, and have 1 to 1's with coaches.

Choosing the right Video Analysis Software for Youth Sport: Part 1

May 22, 2024

When introducing video analysis to Youth Sport it's vital to consider the stage of their sporting journey. They are not elite players, so just as you would with physical development the use of video needs to be carefully considered.

Supporting Coach Education with Coach Logic

May 15, 2024

I reflect on my first gig as World Rugby Educator on the Level 3 Coach Award. I was lucky to work with 3 top Coaches on their journey and It gave me and opportunity to use Coach Logic to support Coach Development.