The truth about sports drinks – Sports Marketing v Sports Science
Pre Season Training:
As I wake up extra early and flood my body with a combination of water and salts to get myself prepared for today’s ‘horrendous’ session, I thought this article by the British Medical Journal may be of interest.
“Disease mongering is a well documented phenomenon in healthcare….“Here’s a disease that you will get if you run. Here’s a product that is going to save your life. That’s exactly what they did. They said dehydration is a dreaded disease of exercise.”
What is your hydration strategy? Have you as a coach or player ever blamed poor hydration for a loss or poor performance?…. I have!
Follow the link to get to the article on the BMJ website http://bit.ly/NB379z
As always let me know your thoughts.