Unlock the Full Potential of Your Coaching Workforce
With decades of hands-on coaching experience and a proven track record of building innovative coach-development tools used worldwide, Coach Logic brings deep expertise in how coaches learn, develop and perform. Our consulting approach draws on this experience to help organisations harness the true power of their coaching workforce. Whether you're a governing body, professional club, academy, or sporting organisation, we partner with you to build systems, frameworks and environments that drive coach progression and impact the entire organisation.
Coach Logic is led by active coaches and coach developers with thousands of hours on the pitch. This helps inform everything we do and blends real-world insight with evidence-based coaching methodologies.
Having built Coach Logic - used by thousands of coaches around the world - we bring a deep understanding of the way coaches think, learn, and develop.
We believe performance improves when coaches feel supported, connected and aligned with organisational goals. Our approach prioritises strong relationships, clear communication and shared understanding.
Our focus is always on practical, implementable outcomes. Any engagement is designed to deliver clear frameworks and strategies that can be applied immediately within real coaching environments.
Strengthen coaching environments by improving the quality, clarity and consistency of communication between coaches and athletes.
Outcomes include: Better team connection and trust, improved feedback loops, clarity of roles and expectations, and stronger performance under pressure.
Your coaches are your most valuable assets. We help you develop systems that support, encourage and challenge your coaching talent.
Engagements include: Building coach development pathways, designing mentoring structures, and embedding reflective practice.
Great performance begins with safe, supportive environments. We work with organisations to create cultures that encourage openness, transparency, and accountability.
Focus areas: Culture audits, communication frameworks, and leadership alignment.
Support the effective rollout and integration of SAM and Coach Logic's wider technology ecosystem to strengthen coach development delivery.
We support you with: System rollout and onboarding, best-practice frameworks for reflective practice, and long-term optimisation strategies.
Every organisation is unique - and our approach is shaped around your context, priorities and existing systems. Whether you're solving a specific challenge or building long-term development strategies, we're here to help.
