6.1 All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
6.2 Our use of personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of personal data (e.g. by subscribing to emails or for delivery of the Services), or because it is in Our legitimate interests. Specifically, We may use personal data for the following purposes:
6.2.1 Providing and managing your Account;
6.2.2 Providing and managing your access to the Services;
6.2.3 Personalising and tailoring your experience in the Services;
6.2.4 Supplying Our products and services to you (please note that We require your personal data in order to enter into a contract with you);
6.2.5 Personalising and tailoring Our products and services for you;
6.2.6 Replying to emails from you;
6.2.7 Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking unsubscribe link in Our emails, by managing My Account Settings Notification Preferences or contacting us by emailing email@example.com;
6.2.8 Market research;
6.2.9 Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience.
6.3 With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and/or telephone and/or text message and/or post with information, news and offers on Our products and/or services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
6.4 You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it; however this may adversely affect the delivery, use and function of the Services.
6.5 We do not keep personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):
6.5.1 We only keep your data for as long as We need to in order to use it as described in section 6.2 and/or for as long as We have your permission to keep it. Your data will be deleted if we no longer need it in accordance with the terms of our Data Retention Policy.
6.5.2 Our account holder data – continuous until such time your subscription is terminated and then will be held in archives for two years.
6.5.3 Data of subscribers to our direct marketing will be kept within our email marketing database until you choose to Unsubscribe.
6.5.4 Analytics data set to expire after 26 months.
6.5.5 Data for financial purposes will be retained for the legal period of seven years.